Title

Using Email advertising for National Public Radio stations?: A case study of KTEP-FM in El Paso, Texas

Document Type

Article

Abstract

51.Garland, C. S., & Yang, Kenneth C. C. (2012, under review). Using Email advertising for National Public Radio stations?: A case study of KTEP-FM in El Paso, Texas. Manuscript submitted to International Review on Public and Nonprofit Marketing for review and possible publication.

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