Paradox of Choice: A Possible Explanation

Authors

Vladik Kreinovich, The University of Texas at El PasoFollow
Olga Kosheleva, The University of Texas at El PasoFollow

Publication Date

9-2015

Comments

Technical Report: UTEP-CS-15-65

Published in Mathematical Structures and Modeling, 2015, Vol. 36, pp. 49-52.

Abstract

At first glance, we would expect that the more choices we have, the happier we will be. Experiments show, however, then when the number of choices increases, customers become less happy. In this paper, we provide a possible explanation for this paradox.