Shaping ethos: A perspective of the Hillary Rodham Clinton presidential campaign's online rhetorical strategies, January-December 2007

Daniel Flores, University of Texas at El Paso

Abstract

The 2008 Hillary Rodham Clinton presidential campaign has been effectively using its campaign web site to shape her presidential ethos, marshal support from volunteers, relying on interactivity to increase voter participation, disseminate video images (image bytes) of her on the campaign trail and debate stage, and monetarily improve her support base. ^

Subject Area

Women's Studies|Speech Communication|Language, Rhetoric and Composition

Recommended Citation

Flores, Daniel, "Shaping ethos: A perspective of the Hillary Rodham Clinton presidential campaign's online rhetorical strategies, January-December 2007" (2007). ETD Collection for University of Texas, El Paso. AAI1449745.
http://digitalcommons.utep.edu/dissertations/AAI1449745

Share

COinS