A relationship-based approach to understanding the role of race cues in third-person perception

Patricia J Smith, University of Texas at El Paso

Abstract

This study tested the perceptual component of Davison's (1983) third-person effect by examining multidirectional relationships between perceiver, message, and comparison other when race cues were manipulated. The post-test between-subject experiment involved a sample of 217 Latino students from a university located along the U.S/Mexico border. A questionnaire asked participants to rate the influence of a social advertisement about amnesty for illegal immigrants on their attitudes and attitudes of the average American regarding the issue of amnesty and the racial group cued in the ad. Data reveal the expected self/other relationship regarding vulnerability of attitudes toward racial groups. Results on the amnesty comparison point are inconsistent with previous findings on TPP for negative messages and vague comparison others. Suggestions for future research are provided.^

Subject Area

Business Administration, Marketing|Sociology, Ethnic and Racial Studies|Mass Communications|Hispanic American Studies

Recommended Citation

Smith, Patricia J, "A relationship-based approach to understanding the role of race cues in third-person perception" (2008). ETD Collection for University of Texas, El Paso. AAI1453849.
http://digitalcommons.utep.edu/dissertations/AAI1453849

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