Drowning in the depths of climate change: An exploration of polar bear rhetoric

Gloria Leticia Bebber, University of Texas at El Paso

Abstract

This study explored campaigns that used polar bears to bring awareness to the issue climate change. The study analyzed three environmental campaigns, two major corporations, and one non-profit organization. The campaigns were examined using a rhetorical criticism method. Findings show that although polar bears are symbolically a good representation of the effects of climate change, it is imperative to address the entire issue. The limitations that occurred during the study are addressed.^

Subject Area

Business Administration, Marketing|Climate Change|Speech Communication

Recommended Citation

Bebber, Gloria Leticia, "Drowning in the depths of climate change: An exploration of polar bear rhetoric" (2011). ETD Collection for University of Texas, El Paso. AAI1494333.
http://digitalcommons.utep.edu/dissertations/AAI1494333

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