Exploring organizational culture and leadership styles in el paso nonprofit organizations

Milena Simoes Murta, University of Texas at El Paso


This study focuses on two non-profit organizations in the El Paso region to document the communication processes by which they maintain their culture across their units. The study also explores leadership styles, both what are they and how they are employed in these organizations. This study involves three research methods, including: content analysis of organizational documents, interviews with leaders, and ethnographic observation. The findings of this study suggest that managing non-profit organizations is a challenge but yet rewarding duty. Moreover, managers explained that mission management is facilitated through four major ways: through documents, through the delivery of services, through training and through personal examples. The communicative culture was seen as one of “transforming”, not only in the sense of being changed over time, but also in the sense of the way it affects and transforms the perspectives of people directly connected to these organizations. ^

Subject Area

Speech Communication

Recommended Citation

Murta, Milena Simoes, "Exploring organizational culture and leadership styles in el paso nonprofit organizations" (2011). ETD Collection for University of Texas, El Paso. AAI1503739.