Developing a sustainable ecotourism foundation in Indonesian national parks using cross-cultural adaptation and communication framing

Adriana Salas, University of Texas at El Paso

Abstract

Previous research on ecotourism in Southeast Asia has focused on its positive and negative effects for conservation. However, the focus in this particular study is to look at what it takes to run a successful ecotourism site in four diverse areas in Indonesia using communication elements like cross-cultural adaptation and communication framing. Communication should be used as a baseline for a successful site and should be used as the most useful tool to address issues and challenges in ecotourism project development. ^ A successful ecotourism site must carefully look at how their ideas and programs are framed. Ecotourism must also create a sense of value within the community and an acceptance of other cultures by creating cross-cultural adaption among the local community, organizers, and tourists themselves. A successful ecotourism site should not be determined by the influx in revenue alone, but it should also be graded based on the positive effects for local people and positive environmental practices. I specifically address how ecotourism sites in Indonesia can have positive impact on the environment and local culture through communication framing and cross-cultural adaptation^

Subject Area

Education, Environmental|Speech Communication|Environmental Studies

Recommended Citation

Salas, Adriana, "Developing a sustainable ecotourism foundation in Indonesian national parks using cross-cultural adaptation and communication framing" (2013). ETD Collection for University of Texas, El Paso. AAI1546346.
http://digitalcommons.utep.edu/dissertations/AAI1546346

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