Competitive advantage factors and diffusion of business intelligence and data warehousing

Michael L Gonzales, University of Texas at El Paso

Abstract

This research represents two streams of study. The first measures the level of adoption for Business Intelligence (BI) and Data Warehousing (DW). The second identifies those factors that contribute to the competitive advantage offered by BI/DW. Together, these two research streams expand the body of knowledge in three ways: (1) quantifying the adoption of BI/DW in both academia and practice, (2) leveraging competitive advantage theory and existing academic research to validate those factors statistically significant to competitive advantage for BI/DW programs, and (3) providing a comprehensive view of the BI/DW space. This research extends the body of knowledge for Information Systems (IS) and Information Technology (IT) in the academic community. It also offers practitioners guidance in allocating limited resources.^

Subject Area

Business Administration, General

Recommended Citation

Gonzales, Michael L, "Competitive advantage factors and diffusion of business intelligence and data warehousing" (2012). ETD Collection for University of Texas, El Paso. AAI3512735.
http://digitalcommons.utep.edu/dissertations/AAI3512735

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