The effect of advertising on competition: A survey of the literature from 1979 to 1991

James T Nicholopoulos, University of Texas at El Paso

Subject Area

Business Administration, Marketing

Recommended Citation

Nicholopoulos, James T, "The effect of advertising on competition: A survey of the literature from 1979 to 1991" (1992). ETD Collection for University of Texas, El Paso. AAIEP04305.
http://digitalcommons.utep.edu/dissertations/AAIEP04305

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