Differences between heterosexual males and females in presentation of self and qualities desired in a partner in online dating services
Abstract
The purpose of this study was to examine the differences between heterosexual males and females in presentation of self and qualities desired in a partner in online dating services. Data were obtained from personal advertisements placed by subscribers to a dating service on the Internet. Each personal advertisement was analyzed for self-presentation and qualities desired in a partner in terms of following categories: age, physical appearance, economic resources, education/occupation, religion/spirituality, hobbies/interests/habits, marital status/children, personality traits, and other/miscellaneous characteristics. Results indicated that significant differences existed between heterosexual males and females in presentation of self for the following categories: physical appearance, marital status/children, personality traits, and other/miscellaneous characteristics. Significant differences also existed between heterosexual males and females in qualities desired in a partner for the following categories: age, economic resources, education/occupation, personality traits, and other/miscellaneous characteristics.
Subject Area
Social psychology|Marketing|Communication
Recommended Citation
Tommasi, Natalia, "Differences between heterosexual males and females in presentation of self and qualities desired in a partner in online dating services" (2004). ETD Collection for University of Texas, El Paso. AAIEP10807.
https://scholarworks.utep.edu/dissertations/AAIEP10807