Differences between heterosexual males and females in presentation of self and qualities desired in a partner in online dating services

Natalia Tommasi, University of Texas at El Paso

Abstract

The purpose of this study was to examine the differences between heterosexual males and females in presentation of self and qualities desired in a partner in online dating services. Data were obtained from personal advertisements placed by subscribers to a dating service on the Internet. Each personal advertisement was analyzed for self-presentation and qualities desired in a partner in terms of following categories: age, physical appearance, economic resources, education/occupation, religion/spirituality, hobbies/interests/habits, marital status/children, personality traits, and other/miscellaneous characteristics. Results indicated that significant differences existed between heterosexual males and females in presentation of self for the following categories: physical appearance, marital status/children, personality traits, and other/miscellaneous characteristics. Significant differences also existed between heterosexual males and females in qualities desired in a partner for the following categories: age, economic resources, education/occupation, personality traits, and other/miscellaneous characteristics. ^

Subject Area

Business Administration, Marketing|Psychology, Social|Speech Communication

Recommended Citation

Tommasi, Natalia, "Differences between heterosexual males and females in presentation of self and qualities desired in a partner in online dating services" (2004). ETD Collection for University of Texas, El Paso. AAIEP10807.
http://digitalcommons.utep.edu/dissertations/AAIEP10807

Share

COinS