Title
Does Social Communicability Mediate the Role of Trust in Mobile Phone Adoption? An Individual Level Multi-nation Exploratory Study
Publication Date
2012
Document Type
Conference Proceeding
Abstract
This paper investigates the role of Social Communicability Index (SCI) in the relationship between trust and Mobile Phone Adoption. Using individual-level secondary data from various nations from a reputable data base and controls such as age, gender and education level, we ran regressions and PLS and found that SCI of individuals does moderate the role of trust in mobile phone adoption for most nations. We conclude with future research direction.
COinS
Comments
Bagchi K., Mukhopadhyay S. (2012) Does Social Communicability Mediate the Role of Trust in Mobile Phone Adoption? An Individual Level Multi-nation Exploratory Study. In: Satapathy S.C., Avadhani P.S., Abraham A. (eds) Proceedings of the International Conference on Information Systems Design and Intelligent Applications 2012 (INDIA 2012) held in Visakhapatnam, India, January 2012. Advances in Intelligent and Soft Computing, vol 132. Springer, Berlin, Heidelberg