Using Email advertising for National Public Radio stations?: A case study of KTEP-FM in El Paso, Texas

Chung-Chuan K. Yang, University of Texas at El Paso
Caroline Garland, University of Texas at El Paso

Abstract

51.Garland, C. S., & Yang, Kenneth C. C. (2012, under review). Using Email advertising for National Public Radio stations?: A case study of KTEP-FM in El Paso, Texas. Manuscript submitted to International Review on Public and Nonprofit Marketing for review and possible publication.