Allstate’s Mayhem campaign
Abstract
12.Yang, Kenneth C. C. (2012. accepted). Allstate’s Mayhem campaign. In Moskowitz, Sue (Ed.), Encyclopedia of Major Marketing Strategies, Golson Media, Gale/Cengage Learning.
This paper has been withdrawn.
12.Yang, Kenneth C. C. (2012. accepted). Allstate’s Mayhem campaign. In Moskowitz, Sue (Ed.), Encyclopedia of Major Marketing Strategies, Golson Media, Gale/Cengage Learning.