New Product Development Team Creativity And Innovation: The Role of Cultural Diversity, Communication, Proximity and Foreign Culture Representativeness

Felix A Flores, University of Texas at El Paso

Abstract

This dissertation explores new product development team creativity and innovation. Section 1 discusses the definition, measurement and relevance of new product development team creativity. It highlights some of the discrepancies in the literature with regards to the definition and operationalization of creativity, and adopts a definition and scale, that will serve as the foundation for section 2 and 3 studies. ^ Section 2 examines the influence of several dimensions of cultural diversity on new product development creativity and innovation, during differing stages of new product development, and in both co-located and domestic environments. ^ Section 3 extends section 2 by examining the influence of cultural diversity on the different stages of new product development, in the context of internationally distributed new product development teams. It also considers the influence of communication, on the relationship between cultural diversity and creativity, as well as domestic and international team member cultural representativeness as a factor for improving team communication.^

Subject Area

Marketing|Communication

Recommended Citation

Flores, Felix A, "New Product Development Team Creativity And Innovation: The Role of Cultural Diversity, Communication, Proximity and Foreign Culture Representativeness" (2017). ETD Collection for University of Texas, El Paso. AAI10621122.
https://digitalcommons.utep.edu/dissertations/AAI10621122

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