Assessment of the new left rhetoric: The case of Bolivia, Brazil, and Chile

Narda Cecilia Holguin Vargas, University of Texas at El Paso


The move to the left in Latin America is gaining more presence. Countries like Brazil, Bolivia, and Chile have taken a step towards this direction. In 2003, Brazilians elected President Luiz Inácio Lula da Silva, Bolivians elected President Evo Morales Ayma, and Chileans elected Verónica Michelle Bachelet, all sharing the socialist label. The factors that might influence this change in governments can range from good communication skills, economic interests, to the people's distrust of past leaders. This study will present a rhetorical analysis of various interviews and discourses given by Lula da Silva, Morales, and Bachelet that rebuild on the idea of change. It will also trace the parallels in the ideology of these presidents by systematically coding the rhetoric into its strongest categories that will help define the characteristics of the new left in Latin America. Finally, this study will present an argument that will explain this social movement created by people's disenchantment of past governments and as a response to failed governments. Analyzing the parallels between the leaders of Brazil, Bolivia and Chile will open the scope to an evolving political change. Researchers must explore why this trend is happening and establish new and updated theoretical frameworks that function in terms of the new left. This study will add to the body of literature that will enhance the richness of the social and communication phenomenon presented by the new left in Latin America.^

Subject Area

Speech Communication|Language, Rhetoric and Composition

Recommended Citation

Holguin Vargas, Narda Cecilia, "Assessment of the new left rhetoric: The case of Bolivia, Brazil, and Chile" (2007). ETD Collection for University of Texas, El Paso. AAI1444092.