Date of Award
2014-01-01
Degree Name
Master of Arts
Department
Communication
Advisor(s)
Kenneth C. Yang
Abstract
Based on the communication privacy management perspective, this study examined student-athletes' perceptions of privacy issues on Twitter. This study used an online questionnaire survey to survey 5,576 student-athletes within C-USA. A total of 113 valid responses were used in the statistical analyses. Several linear regression analyses found that student-athletes' perceived control of private information flow on Twitter and their perceptions of choice significantly predicted the total months of using Twitter. Perceived control of private information flow on Twitter also predicts how many times they will check Twitter. Finally, student-athletes' perception of boundary ownership/linkage also predicts the total amount minutes spent on Twitter. Theoretical and managerial implications are discussed.
Language
en
Provenance
Received from ProQuest
Copyright Date
2014
File Size
101 pages
File Format
application/pdf
Rights Holder
Amanda Jo Pulido
Recommended Citation
Pulido, Amanda Jo, "Factors Affecting Student-Athletes' Perceptions of Online Privacy Issues on Twitter: A Communication Privacy Management Perspective" (2014). Open Access Theses & Dissertations. 1331.
https://scholarworks.utep.edu/open_etd/1331