Date of Award
2011-01-01
Degree Name
Master of Arts
Department
Communication
Advisor(s)
Stacey K. Sowards
Abstract
This study explored campaigns that used polar bears to bring awareness to the issue climate change. The study analyzed three environmental campaigns, two major corporations, and one non-profit organization. The campaigns were examined using a rhetorical criticism method. Findings show that although polar bears are symbolically a good representation of the effects of climate change, it is imperative to address the entire issue. The limitations that occurred during the study are addressed.
Language
en
Provenance
Received from ProQuest
Copyright Date
2011
File Size
74 pages
File Format
application/pdf
Rights Holder
Gloria Leticia Bebber
Recommended Citation
Bebber, Gloria Leticia, "Drowning In The Depths Of Climate Change: An Exploration Of Polar Bear Rhetoric" (2011). Open Access Theses & Dissertations. 2441.
https://scholarworks.utep.edu/open_etd/2441